Other people would tell me, "How do I get a purpose in my life? How do I start moving forward?"

Vic Strecher

Vic Strecher, PhD, MPH is a Professor and Director for Innovation and Social Entrepreneurship at the University of Michigan School of Public Health. As a teacher and researcher, Vic has spent much of his time studying the science and psychology of healthy personal change for both individuals and large populations. In 1999, Vic founded Health Media, Inc., a groundbreaking health and wellness company that, for the first time, allowed large health plans and employers to cost effectively encourage and support healthy behavior change for the thousands of their members and employees. Health Media was eventually sold to Johnson & Johnson, Inc., the largest healthcare company in the world and, as Wellness & Prevention, Inc., continues to help tens of thousands of individuals live healthier, more fulfilled lives.

In 2010, Vic suffered the terrible loss of his nineteen year-old daughter, Julia, to a rare heart condition. This tragedy set Vic on a new course of discovery that continues to this day. On Purpose traces Vic’s path toward fully reengaging with life while documenting for himself—and anyone who reads this book—the transformative power of purpose. Vic lives with his wife, Jeri, in Ann Arbor, Michigan.